
These days, Ryan McGinness is primarily known as a fine artist. But early in his career he cut his teeth as the sort of designer one could hire to do a logo. When this book came out, I was pleasantly surprised to find that the design process it illustrated was far from out of my reach. In fact, my first reaction was, “Hey, I can do this!”. To be fair, I think my ego was getting the better of me. But my logos certainly improved after I read this book.